The art of selling an idea is making the customers sell the idea to themselves.

Okay, in the Trailverse there appears to be an untold number of men who live in and around Lost Forest who nevertheless seem to have little or no knowledge of woods or camping. Yet, having no knowledge, they might still get inspired by a phony survival book to go camping. This might then result in them winding up in a hospital or morgue, like soon-to-be poster boy, Connor (“this could be you!”).

So fine: If Mark wants to create a training camp to help these dudes, I hope he can find enough clients with the time and ability to pay the costs. But guys who purchase $25 survival books probably don’t have the funds to pay for in-person survival training. Heck, if Mark has any business sense, he’ll call Bill Ellis to get his publishing company to help underwrite the project for the PR and Mark’s articles (Ed. note: “Why am I fantasizing about this, since the strips were already written weeks ago?!“)

Well, it’s too bad that former lost camper and current hospital patient Connor didn’t learn anything from his outdoorsmen friends, Duke and Cliff. Maybe Mark should keep that in mind if he has any plans on using them in his project.