Who knows!? Maybe Kelly is a better nature journalist, which is why Mark gets the weird and silly assignments. Of course, this sets up a real conundrum for Rivera. Can Kelly Welly be as good—or better—than Mark, in his own comic strip? Or is Bill Ellis a secretive, conniving SOB for sending both Mark and Kelly on the same assignment to see who submits the better story?

But maybe Kelly will once again be doomed by her delusions and lack of a brand name, bound for another humiliating return to the Mark Trail Phantom Zone. Of course, given the stakes here and the serious nature of the subject, we should not expect Rivera to turn this story into a farrago of nonsense and superficialities. Right?

Wait, sorry. I already predicted that that is going to be the case, though that is hardly a revelation.