What’s that ZZ Top song lyric: “She’s Got leggings and she knows how to use them.” Hmm, maybe not. I’m surprised it’s not in a commercial.

Okay, sure. Cheap fashion knockoffs: Wear, tear, and trash. But what’s not stated here is how such a deal could also impact Peach’s budding career. As a general guess, I’d say that the fast fashion customer base doesn’t have a lot of overlap with the environmentally-conscious base Peach’s designs might appeal to.

It’s easy to generalize, and I know nothing of the fashion market, much less the garment trade. Anyway, perhaps Peach would—or should—be just as concerned with the impact the deal might have on her career, especially among a more discriminating and environmentally aware customer base.

But let’s not forget the real reason for this story: To publicize a growing international pollution problem and an unhealthy consumer habit.

However, one thing bothers me. I know nothing about marketing or fashion. So maybe one of you can set me straight:  Fast fashion often imitates more expensive genuine fashions at much cheaper prices. Well, how does that fit in with Peach’s work, since it appears to be relatively new, local, and apparently not trendy, or based on major fashion trends? How does her work translate into a fast fashion marketing project?